Advance Digital Marketing Course

Module 1:Marketing Foundation
• History Of Marketing
• Traditional Marketing Vs Digital Marketing

Module 2:Digital Marketing Ecosystem
• The Current Opportunity
• Digital Marketing Channels,Career & Consumer Journey
• Careers in Digital Marketing
• Digital Consumer Journey
• Understanding Online Business Goals

Module 3:Digital Visibility Strategy
• Website Planning
• Local Visibility
• Social Media Visibility

Module 4:Graphic Designing For Business
• Graphic Design Fundamentals
• Designing-Marketing Kits
• Designing Online Documents

Module 5:Video Marketing For Business
• Video Creation Strategy
• Important Of Video Marketing
• Types Of Online Videos
• Building Explainer Video Scripts
• Live Exercise:Creating Explainer Videos

Module 6:Youtube Marketing
• Customizing Youtube Channel
• Youtube Profile & Post Best Practices
• Live Exercise: Youtube Customization & Upload

Module 7:Building Your Business Website
• Buying Domain & Hosting
• Understanding C-panel
• Installing Wordpress
• Customizing Theme
• Building Home Page & Blog
• Adding One Squeeze Page
• Customizing Menu
• Customization Practice & Doubt Session

Module 8:Social Media Optimization For Business
• Social Media Introduction
• Exploring Different Social Media Networks
• Optimizing Your Facebook Pages For Business
• Facebook Advertising
• Instagram Profile Optimization
• Instagram Marketing

Module 9:Search Engine Optimization
• What is SEO
• Keyword Selection & Mapping
• Content Optimization
• On-Page SEO & HTML Tag Optimization
• Off-Page SEO & Link Building
• Technical SEO
• Local SEO

Module 10:Web Analytics & Traffic Reporting
• Setting Up Google Analytics
• Overview Of Key GA Reports from Existing Data
• Other Analytic Tools
• Live Exercise:Analytics Report Audit

Module 11:Introduction to AI in Digital Marketing
• What is AI in Digital Marketing?
• The Evolution of AI in Marketing
• Benefits and Challenges Of AI in Marketing
• AI in the Context of Digital Marketing

Module 12:Content Generation With AI
• Hands-On:Using AI Tools for Content Generation
• Content Optimization with AI

Module 13:SEO And AI Tools
• SEO Basics and the Role of AI
• Using AI for Keyword Research and Content Optimization
• Pratical: Optimizing Website with AI Tools

Module 14:Online Advertising Foundation
• Why Use Online Advertising
• Understanding Online Ad Platforms & Ad Buying Models
• Programmatic & Direct Ad Buying

Module 15:Introduction To Google Ads
• Introduction to Paid Marketing
• Bidding & Auctions
• Google Ads Campaign Structure
• Billing &Account Setup
• Choosing the Right Keywords

Module 16:Search Ads
• Introduction to Search Ads
• Live Exercise-Creating Search Ad Campaign
• Search Ad Campaign-Best Practices & Data Analysis
• Google Ads Search (PPC) Advertising

Module 17:Display Advertising
• Introduction to Display Advertising
Live Exercise-Creating Display Ad Campaign
• Building a Right Display Ad Campaign
• Display Ad Campaign-Best Practices & Data Analysis

Module 18:Email Marketing
• Improtance of Email Marketing
• How to Write Effective Mails
• Email Strategy Creation
• Email Marketing Tools
• Email Reporting & Analysis

Module 19:Inbound Marketing
• What is Inbound Marketing
• How to Generate Content Ideas
• Building Content Calendars
• Content Repurposing

Module 20:Web Content Writing
• Content Writing Essentials & Tools
• Content Writing For Business Websites
• Content Writing For Ecommerce Websites
• Copy writing Vs Content Writing

Module 21:E-Commerce Store Management
• Introduction to E-Commerce
• Setting Up Your E-Commerce Store
• Managing Product Listing
• Logistics Partner Integration
• Payment Gateway Integration

Module 22:Affiliate Marketing & Google Adsense
• Introduction to Online Money Making
• Introduction to Affiliate Networks & Payment Models
• Signing up for Affiliate Programs
• Selecting an Offer
• Earning With Google Adsense

Module 23:Earning As a Digital Marketing Freelancer
• Freelancing Platforms
• Building Freelancing Profile
• Live Walkthrough:How to Grab Projects
• How to Price Your Services

Module 24:Interview Process & Preparation
• Placement Process Introduction
• Understanding Your Career Path
• How a Great CV Looks Like
• Ensuring Your Skill Proficiency
• Live Exercise:Creating Customized Cover Letters
• Mock Interviews